For its 15th anniversary, Delta Q set out to claim its place as the espresso specialist. We gave it a word of its own: Expressialista.
The idea
Espresso plus specialist: one new word that sums up Delta Q’s knowledge of and passion for coffee, and invites everyone to extract the best of every moment.
Four dogmas
The Cult of the Origin, the Science of Roasting, the Art of the Blend and the Essence of Extraction: four dogmas that tell the story of every coffee, from bean to cup, and organise the whole range.
Look & feel
A sensory universe of textures, materials and realistic photography, where the crema and the moment of extraction become the protagonists.
The Expressialista knows best
An integrated campaign that turns Expressialista into Delta Q’s signature, putting knowledge side by side with flavour.
Delta Q · O Expressialista
The perfectly made espresso.
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ISCSP
Demand your best.
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