Reframing a historic Portuguese banking brand around a more human, optimistic and contemporary expression, while preserving the trust and solidity built over generations.
Identity + Colour System
Campaign film
The pelican evolved, the visual system became brighter and more open, and the tone of voice simpler, closer and more surprising, bringing a renewed attitude to every customer touchpoint.
Retail / Branches
Banco Montepio
Improving Portuguese people's lives.
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Terra Nostra Park
The Enchanted Legacy.
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