We make brands more human.

Human at the core. AI at our side.

01Terra Nostra Park
The Enchanted LegacyRed Dot winner 2025 02Banco Montepio
Rebranding 03Revigrés
Neo-ChromatismRed Dot winner 2024
Branding·Identity·Naming·Packaging·Campaigns·Digital·Retail & POS·Spaces·Content· ·········

Our work

About

Brands of another kind.
The human kind.

We are an independent creative agency based in Lisbon.

Human at the core.
AI at our side.

We combine strategic thinking, design and creativity to shape and evolve brands. We help them understand their role in people's lives, their impact on the world and how they should express themselves across every touchpoint.

People are at the centre of our creative process, and AI is our greatest ally. Together they give brands what matters most today: the honest, genuine connection that builds trust, backed by the speed, precision and possibilities only AI can offer.

How we work

  1. 01We study people.What they feel, need and believe.
  2. 02We analyse trends.Cultural, social and technological.
  3. 03We understand convictions.What a brand truly stands for.
  4. 04We create connections.Ideas people recognise as their own.
  5. 05We generate results.Measurable impact, not just beautiful work.

Human + AI

Human idea. AI amplified.

In a world increasingly shaped by technology, the brands that matter most are the ones with life in them. That's what we build.

Drag the handle to move from the idea to the final work, then pick another project below.

Finished work: Terra Nostra Park Camélias poster in the garden
Idea visual of the same scene
Ideas Final work
01 / 05Terra Nostra Park · Camélias

Idea visuals created with AI.

Team

The people behind Label.

We're strategists, designers, writers and creatives: curious by nature, passionate about what we do and always asking "what if?". We come from different backgrounds, carry different experiences and see the world in different ways. That's exactly what makes our work stronger.

We work side by side with our clients, not just for them. Our relationships are built on open conversation, trust and time. We share the challenges, the ideas and the decisions, and we celebrate the results together.

We're also constantly up to speed. We follow every development in AI and technology closely, and we test, learn and put new tools to work as soon as they can make a difference. That way, every brand we touch benefits from the best of what's possible right now.

Different people. Different perspectives. The best tools available. All working together to make brands more relevant, distinctive and human.

Join the team

Brands are part of human life.
So we believe they should act like it.

Conscious.Purposeful.Empathetic.Influential.Impactful.Relatable.

Clients

Delta Q, Delta Cafés, Banco Montepio, Fusion Fuel, ISCSP, Revigrés, Católica Lisbon, Grupo Sousa, CTT, Deloitte, Deutsche Schule Lissabon, Grupo CVT, Johnson's, JLL, Lusitania, Microsoft, MO, Grupo Nabeiro
Porto Editora, Nestlé, Parque Terra Nostra, Sana Hotels, NOS, Garbags, RE/MAX, Leroy Merlin, Natixis, Ministério da Educação, BBVA, Zurich, Altri, Qampo, Hero, Barral, Atral Humanova

Have a project in mind?

Let's make it human.